Residual Sales and Post-Christmas Blues

Well, my promo is over. It finished on Boxing Day. Total units shifted during the free period – believe it or not, exactly 1,000. Not 1,001, not 999. Bang on 1,000. Bizarre. Interestingly enough, the vast majority of that was in the US. Over 800 in fact. The difference over there, I think, is the number of other sites that seem to take feeds from Amazon and promote the books for you. I found a few that Oblivious was listed on by virtue of it being free. It seems especially that the sales spiked on the first day of the promotion which must mean these satellite sites have a dedicated following that use the free listings every day. I might try the same thing in January then and see what happens the second time around. I suspect the law of diminishing returns may come into play, but we’ll see.

Anyway, it has had an effect on residual sales. Not a massive amount, but it’s up from where it was. So was it worth doing? Absolutely. I’ve gotten more readers than I had before. Also, today, I have my first ‘borrower’ who has taken the book out for their virtual ebook lending library. So that’s interesting as well. It entitles me to some miniscule percentage of the $500,000 fund for virtual lending for December. Let’s hope hardly anyone borrowed anything. In theory, if only one other book was borrowed, once, I should get $250,000. Somehow, I seriously doubt that will be the case. If a million books were borrowed, I’ll get 50 cents, but hey, 50 cents is 50 cents. I’ve been saving up for a down payment on a Cadbury’s Creme Egg…

Also, Christmas seems to be over. Hurray. Now I can get on with the rest of my life until it sneaks up again next year. It’s not that I don’t like Christmas (although I don’t really) it’s just that it always seems a bit of an anti-climax. I worked out yesterday that I really am a man of simple tastes. Don’t get me wrong, I got some nice presents, it was nice to see people pleased with what I’d gotten them, we had a nice Christmas dinner, had a good time playing with my daughter. But I took Grace to the cinema yesterday to see the Chipmunks (awful film) and it struck me that sitting in the dark eating some nachos with salsa and jalapeno peppers on them was actually up there with the most enjoyable moments of the holidays for me. How sad is that? Not sure yet whether that says more about me or more about Christmas…

What I did get though is two significant iTunes vouchers. I bought 10 albums yesterday and still have half the credit left. Some great music now on my iPod. If anyone is even remotely interested, I’d definitely recommend Big Tobacco by Joe Pernice and The Eventually Home by Right Away, Great Captain! When I’ve actually had time to listen to some of the others I might be able to recommend them as well. But because I am actually working today, I’d better go and get on with that. And I’ll leave you with my track of 2011 (it actually came out in 2006 but as per usual I came to it five years late), They Ride by The Twilight Singers:



2 thoughts on “Residual Sales and Post-Christmas Blues

  1. Marion December 28, 2011 / 5:51 pm

    One problem with the freebies is that it can lead to people downloading your book who you may wish hadn’t. Your bound to get readers who may have been expecting something else and didn’t sample or look, just downloaded. It may turn out to be not their sort of book. Also, you might not get many reviews as many people might download a freebie and then not bother reading it. (Boy, am I Donna Downer today. Sheesh!)

  2. Neil Schiller December 29, 2011 / 10:13 am

    Hey Marion, how’s it going? Yeah, you’re most probably right. I fully expect a lot of people not to even read it. I guess it’s a bit like trawler fishing. And yeah, there probably will be more than a few that don’t like it. To be honest, at this point, I’m not overly bothered. I stopped trying to promote it a few months back as I didn’t have the time anymore. So it truly is out there on its own these days. Hopefully if it does generate one or two reviews they won’t be bad ones, but you can’t control that anyway so whatever happens is what happens. If nothing else it will be interesting to know what effect (if any) the whole thing has…

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